POZO Visual identity creation

POZO is a fast-food restaurant concept aimed at breaking consumers’ culinary routines while providing them with healthy and balanced meals in the form of surprise jars.
The goal of the surprise jar is to help the indecisive save time on meal choices and prevent them from reverting to the same foods they are accustomed to. All this, by offering the surprise of a new recipe with every meal taken using POZO jars.
Therefore, at POZO, a jar is synonymous with culinary discoveries and surprises.