Artistic direction of a Gesec 2023 Congress

Each Gesec Congress has its own visual identity, often created to match the destination. For the year 2023, it was held in Monaco at the prestigious Le Méridien Beach Plaza hotel.
The challenge was to create a logo that could be applied to a wide range of materials and make the visual identity both recognizable and distinct from the usual Gesec branding.
Thus, I had full creative freedom to design the Gesec 2023 Congress’ visual identity from scratch.